The Edmonton Symphony Orchestra is looking to create a new branded t-shirt design for their outdoor concerts. The primary goal for the t-shirt design is to capture the tone and spirit of ESO outdoors, while ensuring the design has enough versatility to be used across all summer concerts and not limited to a single season. The shirt concept should also be adaptable, with potential for future merchandising or use at other events. ESO is looking for a design that is comfortable, functional, engaging, and relatively evergreen.

The illustrative t-shirt design incorporates symbolic elements from the Winspear Centre's concert hall, such as the stage’s curved edges, the circular suspended canopy, and the five-line motif found throughout the building which is a nod to the music staff. One of the key ideas behind the illustrative design is to symbolically bring a piece of the concert hall outdoors. With the simplified instrument illustration, it is accompanied by floral elements which incorporates refreshed feelings which is aimed towards how the patrons would feel listening to the ESO.