With Heartstrings Jewelry, my partner Dania Verhagen  and I envision a potential brand for the future of the company. The total rebrand includes the redesign of their logo, website, and packaging. We identified issues with the company’s branding relating to clarity and cohesiveness regarding their eco-conscious mission and market. By strengthening the branding of Heartstrings Jewelry, consumers will better understand the brand’s products and eco-mission. With our final outcomes, the company’s mission statement is better recognized by finding a balance within three different niche markets of Heartstrings Jewelry.