The brand identity for “Ahlo” reflects the concept of hydration from aloe vera plants. The colours green and blue are used to allude to the aloe vera plant and water. The logo is an abstract and simplification of the aloe vera plant that sits inside the water droplet. The aloe plant inside creates continuity as the element is divided out of the droplet. The flexible packaging design system of stackable sliced fruits allows for future drink flavours to be developed.